The unconscious

1. Leapfrog::plastic children's pool
   
2. Co-workers::camraderie and support
   
3. Mustang::1967 Shelby GT 500
   
4. Wafer::Vanilla Wafers
   
5. Nicotine::Marlboro Ultra Lights in a box
   
6. Fast food::McDonald's happy meal toys
   
7. Suffocate:: gagging on a plastic bag
   
8. Myth::Avalon
   
9. Lane::Underwood - my first home
   
10. Unexpected::a surprise party
    

How do these associations pop to mind? How do words and phrases have power to trigger a snapshot, a snippet of memory, a distinct flavor or aroma?