The unconscious
  1. Leapfrog::plastic children's pool
  2. Co-workers::camraderie and support
  3. Mustang::1967 Shelby GT 500
  4. Wafer::Vanilla Wafers
  5. Nicotine::Marlboro Ultra Lights in a box
  6. Fast food::McDonald's happy meal toys
  7. Suffocate:: gagging on a plastic bag
  8. Myth::Avalon
  9. Lane::Underwood - my first home
  10. Unexpected::a surprise party

How do these associations pop to mind? How do words and phrases have power to trigger a snapshot, a snippet of memory, a distinct flavor or aroma?


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